02. BoxOf6ix
BoxOf6ix is a subscription service that was built from the ground up to be Toronto's very own. Conceived during the pandemic, this brand aimed to uplift local businesses impacted by the closures and dropping sales.
Each month featured an iconic neighbourhood, whose denizen small businesses were featured in a hand-curated box delivered straight to home. A project that garnered media attention, this brand was featured in Breakfast Television and multiple influential media outlets.
I was brought in to develop their presence, which included the visual identity, layouts and the holistic brand signature across varying channels. Working closely with the client, we developed a distinct look that is on one hand minimal, and the other inspired by several iconic aspects of the city.
Scope:
Visual identity, editorial design, design direction
Other credits:
Katia Pinto (model)
Kat Feldman (client)
Typeface credits:
Radomir Tinkov
